You practice law.
We run the front office.
We buy the traffic, answer and score every inquiry, run the matter where the client can see it, and trace every dollar to the case it produced. One flat price, an AI governed to the rules your Bar already wrote — and your firm owns all of it.
Ads & SEO · Intake · CRM · Client portal · Matters · ROI
$500 setup · From $1,000/mo flat · No contract
This is what a secret shopper found when they called real firms.
Every one of those calls was already paid for — by your ads, your referrals, your reputation. The cost of missing them isn’t the marketing budget. It’s the matters that walked to the firm that picked up.
An answering service hands you a message. This hands you the whole picture.
Every inquiry lands in an Ops Center your team actually works out of — every call and chat transcribed and scored, every matter tracked, every marketing dollar tied to the cases it produced.
Every lead scored · Every call logged · Your team sees everythingSee the full walkthrough →
Seven agents, one Ops Center
Voice Receptionist
Answers 24/7. Qualifies the matter and captures the callback details, then routes to a consultation — it does not self-book over your calendar.
Answer rate, capture rate, consults routed
Website Chatbot
Explains how things generally work and captures the inquiry — inside hard guardrails, never legal advice.
Chats started, qualified leads, handoffs
Intake & Scoring
Hot / warm / cold grading plus questionnaire completion so your team opens the file ready to work.
Scored intakes, completion rate, time-to-grade
Visibility Scanner
Share-of-local-map and citation tracking so you know where prospects actually find you.
Map share, citations, visibility gaps
Research Analyst
Pulls practice-relevant research so attorneys and staff spend less time hunting and more time advising.
Briefs delivered, sources flagged
Blog Writer
Drafts practice-area content — human-approved before anything publishes.
Drafts queued, approvals, publish cadence
Support Assistant
Handles routine client questions and follow-ups inside your guardrails so staff stay focused on matters.
Tickets handled, escalations, response time
That is your firm’s Ops Center, running on your real calls. See what it would catch for you.
Your marketing isn’t broken. Your intake is.
Legal inquiries arrive when people are stressed — evenings, weekends, mid-hearing, mid-meeting. Ads and SEO fill the top of the funnel; an unanswered phone empties it. Nobody in distress leaves a second voicemail. They call the next firm on the list.
AlphaForge is the front office that catches them — answering every call, qualifying the matter, booking the consult, and keeping every answer inside guardrails you wrote.
An answering service charges you more the better your marketing works.
Ruby, Smith.ai and Answering Legal all bill by the call or the minute. Win more cases and the invoice climbs with you. That’s a strange thing to sign up for.
Competitor figures are published list prices as of July 2026. We’re not the cheapest way to answer two calls a day — we’re the only one that doesn’t get more expensive as you grow.
Flat monthly, whatever your call volume. See the number for your firm before you commit to anything.
Everyone else sells you one slice.
The ads agency doesn’t answer your phone. The answering service has no idea what you paid for the call. Five vendors, five invoices, and nobody able to tell you which keyword produced a signed matter. This is one chain, and every link reports to the next.
We buy and earn the traffic
Managed Google Ads built to booked consultations, plus SEO and the AI-citation work that gets your firm quoted by ChatGPT and Google's AI answers — not just ranked.
It lands somewhere built to convert
Practice-specific landing pages and site work engineered for legal traffic, so the click has somewhere to go that was designed for the matter it came from.
Every inquiry is answered and scored
Voice receptionist, website chatbot, and intake scoring — 24/7, governed, and never giving legal advice. Hot, warm or cold before anyone opens the file.
The matter runs where you can see it
Client status portal, one comms thread per matter, tasks, time, documents, invoicing and trust ledgers. The six to eighteen months after the signature, not just the minute before it.
Every dollar traced to the case it produced
Cost per lead, cost per signed matter, ROAS by campaign and keyword. Possible only because the same system bought the click and closed the file.
The same week, run two different ways.
- Someone calls after hours with a real matter — voicemail. They hire the firm that answered.
- Website visitors ask real questions and leave without a name or number captured.
- Intake questionnaires sit unfinished; nobody knows which inquiries are hot.
- You can't prove which marketing dollars turn into signed matters.
- Staff are scared to let AI touch the phone — with no guardrails or audit trail, that's fair.
- Voice receptionist answers 24/7, qualifies the matter, and routes to a consultation.
- Website chatbot answers common questions and captures every serious inquiry.
- Intake & Scoring grades hot / warm / cold and completes the questionnaire before you see it.
- Marketing ROI ties spend to signed-case value — cost per lead, cost per signed matter, ROAS.
- Editable guardrails sync to voice + chatbot. Full audit trail. You approve what goes live.
Forty-eight hours from kickoff to a working front office. The audit that starts it is free.
Then there’s the other phone call.
Not the one you miss — the one you answer. “Any update on my mother’s estate?” A probate matter runs six to eighteen months. The family is anxious, they can’t see anything, so they call. And call.
None of it is billable. All of it lands on the person you can least afford to interrupt.
Every client gets their own page
A secure page showing exactly where their matter stands — stage, what’s done, what’s next. They check it at 10pm instead of calling you at 10am.
One comms center
Calls, texts and email for a matter in one thread, attached to the matter — not scattered across four inboxes and someone’s cell phone.
Works with your phones
RingCentral integration, so this runs on the system your firm already uses. No rip and replace, no new number to publish.
Behind it: matter tracking, tasks, time entries, document generation from your own templates, invoicing and trust ledgers — the back office the front office feeds.
Your Bar already wrote the rules. We built to them.
In 2024 the Florida Bar and the ABA drew the same line: an AI that talks to prospective clients has to say it’s an AI, and it must never give legal advice — it refers legal questions back to you. You carry that responsibility, not your vendor.
Every other AI receptionist is built to be as helpful as possible. That’s the problem. Helpful is what gets you a bot confidently answering “does my mother’s house go through probate?” — and that answer is your license, not theirs.
You’re still the lawyer. We just make sure your AI never puts you somewhere you’d have to explain.
It says it's an AI
On every call and every chat, in the first sentence — before anyone asks. Florida Opinion 24-1 requires it, and it isn't a setting your firm can switch off by accident.
It refuses legal advice
It explains how things generally work, the way a good intake coordinator would. The moment a question turns case-specific, it stops and books you.
One rulebook, not a summary
The rules you read in your dashboard are the same file the phone agent and chatbot actually run on. Change a rule and it changes in all three at once — they cannot drift apart.
Human-in-the-loop
AI drafts, attorneys decide. Intake grading and content approval stay with your team — the supervision ABA 512 expects of any non-lawyer assistant.
Full audit trail
Every conversation and action logged, so you can review what was said, correct it, and prove how an inquiry was handled.
Written AI-use policy
A working document for your firm that supports your ABA 512 obligations — delivered, not sold as an upsell.
Florida Bar Ethics Opinion 24-1 (2024) and ABA Formal Opinion 512 (2024). AlphaForge is a technology provider, not a law firm, and nothing here is legal or ethics advice — your obligations under your own jurisdiction’s rules remain yours. We build so that meeting them is the default, not extra work.
Keep your practice software. We sync to it.
Keep Clio, MyCase, Lawmatics, or PracticePanther — the Ops Center integrates so intake, bookings, and follow-ups sync automatically. Want to consolidate? CaseFlow can track matters and draft from your Florida templates in-house — but only if you ask. Your call, not a requirement.
Practice management sync
Clio · MyCase · Lawmatics · PracticePanther. Intake and follow-ups land where your team already works — no forced rip-and-replace.
CaseFlow (optional)
Matters, tasks, time, invoicing and trust ledgers, plus AI drafting from your own templates. Migration path from your existing platform — only if you want it.
Two plans. No meter running.
$500 to build it. Then one flat monthly price — the same whether you take forty calls or four hundred.
Stop losing the inquiries you already get.
+ $500 one-time setup
- Voice Receptionist — answers 24/7, qualifies, captures the callback
- Website Chatbot — answers common questions, captures every inquiry
- Intake & Scoring — hot / warm / cold before you open the file
- Client Ops Center CRM — your data, exportable any time
- Marketing ROI — cost per lead, cost per signed matter, ROAS
- Governance: editable guardrails, audit trail, written AI-use policy
- Clio, MyCase, Lawmatics & PracticePanther sync
Plus the calls you answer all day for free.
+ $500 one-time setup
- Everything in Pro
- Client case-status portal — every client sees where their matter stands
- Comms center — calls, texts & email on the matter, RingCentral integration
- CaseFlow — matters, tasks, time, documents, invoicing & trust ledgers
- Visibility Scanner — local map share, citations, AI-search presence
- Research Analyst, Blog Writer & Support Assistant
Your firm does something differently? Say so.
Both plans are a starting point, not a straitjacket. Extra agents, a workflow built to how your intake actually runs, an integration nobody else supports — we build it on top of Pro or Ultra. Quoted per firm.
Build first · Test on your real workflow · Then the subscription starts · Cancel any time
For comparison, Ruby lists $1,499/mo for 200 receptionist minutes — answering only, and metered.
Audit → build → test → go live.
Forty-eight hours from kickoff to a working Ops Center you can try on estate planning and probate inquiries.
Free visibility & intake audit
We map how estate and probate prospects find you, where inquiries drop, and what a governed front office would capture.
We build in 48 hours
Your 7-agent Ops Center, CRM, guardrails, and integrations — configured for Florida estate planning & probate.
You test on real workflow
Run live scenarios before you pay the monthly fee. If it doesn't fit how your firm works, you don't go live.
Go live — first month starts
Subscription begins when you approve. $1,000/mo on Pro, $2,000/mo on Ultra — flat, no per-call billing. No contracts.
Questions law firms ask
Straight answers on build time, pricing, integrations, and whether the AI gives legal advice (it doesn’t).
What does AlphaForge actually do for a law firm?
AlphaForge runs a law firm's front office end to end. We buy and earn the traffic (managed Google Ads, SEO and AI-citation positioning), answer and score every inquiry 24/7 by voice and chat, run the matter in an Ops Center where the client can watch their own case progress, and trace every marketing dollar to the case it produced. The firm owns the CRM, the client data, the ad accounts and the content.
Is this just an AI receptionist?
No. An answering service takes a message and passes it along, and has no idea what you paid for the call. AlphaForge spans demand, intake, the matter itself, and the reporting that ties them together — which is the only way to know which keyword produced a signed matter.
Will an AI answering my phone create a bar problem?
That is the risk the product is built around. Florida Bar Ethics Opinion 24-1 requires a lawyer to tell prospective clients they are communicating with an AI program, and requires the AI not to give legal advice but to refer legal questions back to the lawyer. AlphaForge says it is an AI in the first sentence of every call and chat, refuses case-specific questions and books the attorney instead, and runs from a written rulebook the firm can read and edit. AlphaForge is a technology provider, not a law firm, and the attorney's obligations under their own jurisdiction's rules remain theirs.
How much does it cost?
$500 one-time setup, then $1,000/month on Pro or $2,000/month on Ultra. The monthly rate is flat — no per-call, per-minute or per-agent charges and no usage overages, so the invoice is the same whether the firm takes forty calls or four hundred. Bespoke work is quoted per firm and sits on top of a plan. No contracts.
Do we have to replace our practice management software?
No. The Ops Center integrates with Clio, MyCase, Lawmatics and PracticePanther, so intake, bookings and follow-ups sync to where your team already works. Migrating off your existing platform is optional, never required.
How long does it take to go live?
48 hours. We build it first and you test it on your real intake; the subscription only starts once you have seen it work.
What kinds of firms is this for?
Law firms. It was built with an estate planning and probate practice, so the deepest fit is estate, probate, land and partition work — matters that run months, involve several family members, and generate constant status calls. The same system serves any firm whose intake and client communication eat the day.
Join the AlphaForge community.
Field notes on governed AI for law firms, intake systems, and visibility — plus a private Discord of operators running this stack in production.
The AlphaForge Monthly
One email a month. Intake, governance, and visibility playbooks for firm operators. No spam — unsubscribe anytime.
AlphaForge Operators Discord
A private community of operators running AI front-office systems in production. Get help, share wins, see what’s working.
Join the communitySee what your firm is missing — before you buy anything.
No contracts. No sales call required. We audit how estate and probate prospects find you, where inquiries drop, and what a governed Ops Center would capture.
Or skip the form — call (407) 904‑9322 and talk to Ava now. She answers 24/7.
Built for law firms · $500 setup · From $1,000/mo, flat · Live in 48 hours